AJ Gilbert
CEO + Co-FOUNDER
AJ started his entrepreneur ventures in high school with his friend, Mitchel, in 2016 under the name Elite Pockets. They sold silicone card holders with trendy designs on the back to fellow classmates. After gaining attention from corporate buyers, the duo realized most of their business was coming from these companies rather than classmates. In 2018 they decided to focus solely on printing for businesses and slowly began working on different products. This was the birth of Zuplift. When he’s not working with Zuplift, AJ is busy developing other projects. Thinking of an idea and turning it into a reality is exciting to him. Staying curious, asking questions, and staying on trend is vital for him in his endeavors. AJ works closely with the Children's Tumor Foundation. CTF is on a mission to put an end to Neurofibromatosis (NF). His eldest brother, Nick, has been battling this since birth and is a huge inspiration and role model to him. He always finds the silver lining in every single situation. AJ is currently enrolled at the University of Michigan. When he’s not creating, he’s either playing basketball or watching it.